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  • Wednesday, October 17, 2018
  • NYC #1
  • Asian Lifestyle Magazine


Since1975, JUMP has built an impressive global presence in over 30 countries. It was in Taiwan that the Chen brothers built Hongson, a vital manufacturing concern turned brand powerhouse whose stable of brands included JUMP, Travel Fox and Cable & Co.

In Taiwan, JUMP became hugely popular in the 80s designing sneakers that satisfied the explosive demand for Western fashion. Its success soon expanded to Hong Kong and China becoming one of Asia’s most talked about brands with celebrities enthralled by its styling and the industry fascinated by its unorthodox but highly successful business model.

In 2002, JUMP recruited an innovative design team to launch the brand in Europe. With its unique design sensibility, an aggressive new direction was unlocked, merging a chic Asia cool with a decidedly European flair. Soon, JUMP was introduced to top retailers including Printemps, Galeries Lafayette and Topman.

Following its success in Europe, JUMP was introduced to the Japanese fashion arena. By 2006, JUMP was being sold in over 100 boutiques including the prestigious department store, Hankyu. Around the same time, JUMP began opening its South American retail stores, most recently in the spectacular resort island of Margarita, Venezuela. It is now one of South America’s most well received fashion footwear brands. In 2007, JUMP arrived at 89 Spring St. in New York City with its stylish flagship store in the heart of SoHo. It is here that JUMP introduced JUMP SNEAKER DELUXE, homage to its beginnings as a sneaker brand. Its neo-luxe design is the definitive convergence of high-end street and daring luxury. JUMP can now be found at a host of distinguished retailers the likes of Kitson, Oak, Akira, Bloomingdale’s and Nordstrom.

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