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  • Thursday, July 27, 2017
  • NYC #1
  • Asian Lifestyle Magazine

New Smirnoff product launch

 

The Go-To Accessory for Every Summertime Occasion, SMIRNOFF Sorbet Light Delivers Reduced-Calorie, Natural Flavor for Refreshingly-Light Tasting Cocktails

Smirnoff Sorbet Light creates an array of incredibly delicious cocktails – so good, you would never guess that each vodka specialty is only 78 calories per 1.5 oz. serving. Infused with the natural, refreshing flavors of fresh-tasting berries, tart pomegranates, luscious mangos, juicy passion fruits and zesty lemons, Smirnoff Sorbet Light is available in three sorbet-inspired flavors: Smirnoff Sorbet Light Raspberry Pomegranate, Smirnoff Sorbet Light Mango Passion Fruit and Smirnoff Sorbet Light Lemon. This new guilt-free variety adds irresistible flavor for lighter tasting cocktails that don’t call for any sacrifice.

Smirnoff Sorbet Light LemonSmirnoff Sorbet Light Mango Passion FruitSmirnoff Sorbet Light Raspberry Pomegranate

 

Origin: SMIRNOFF Vodka revolutionized the cocktail in the U.S. beginning in 1941, with the creation of the Moscow Mule. SMIRNOFF later went on to popularize familiar cocktails such as the Bloody Mary, Screwdriver, and Vodka Martini – shaken, not stirred, of course. SMIRNOFF has since grown to be America’s number-one premium vodka brand and number-one selling line of flavored vodkas.

SMIRNOFF Sorbet Light Vodka is the newest line of the brand’s robust, number-one selling vodka portfolio, which includes Root Beer Float, Kissed Caramel, Iced Cake, Whipped Cream, Marshmallow, Peach, Watermelon, Passion Fruit, Strawberry, Cranberry, Vanilla, Raspberry, Citrus, Orange, Blueberry, Lime, Melon, Pear, Pineapple, White Grape, Cherry, Espresso, Root Beer, Pomegranate and Green Apple.

Sizes:                                                            50mL, 750mL and 1L

Alcohol By Volume:                                60 proof, 30% (ABV)

Suggested Retail Price:                         $15.99 (750mL)

 

Signature Cocktails:

689798

SMIRNOFF Sorbet Light Berry Cosmo

•       1.5 oz. SMIRNOFF Sorbet Light Raspberry Pomegranate*

•       2 oz. Cranberry Juice

•       0.25 oz. Fresh Lime Juice

•       Glassware: Stemless martini glass

•       Garnish: Lime wheel

Combine all ingredients in a mixing glass, add ice, shake, strain into a chilled, stemless martini glass and garnish.

Per 4.25 oz. serving: Calories-107; Carbohydrates-8.3 G; Protein-0 G; Fat-0 G

*Per 1.5 fl. oz. – Average analysis: Calories 78; Carbohydrates-1.3 G; Protein -0; Fat-0 G.

25% fewer calories than the leading dessert-inspired flavored vodkas.

689786

SMIRNOFF Sorbet Light Tropical Martini

•       1.5 oz. SMIRNOFF Sorbet Light Mango Passion Fruit*

•       1.5 oz. Coconut Water

•       1 oz. Pineapple Juice

•       Glassware: Martini

•       Garnish: Pineapple wedge or lime wheel with a cherry

Combine all ingredients in a mixing glass, add ice, shake, strain into a chilled martini glass and garnish.

Per 5 oz. serving: Calories-103; Carbohydrates-7.4 G; Protein-0 G; Fat-0 G

*Per 1.5 fl. oz. – Average analysis: Calories 78; Carbohydrates-1.3 G; Protein -0; Fat-0 G.

25% fewer calories than the leading dessert-inspired flavored vodkas.

689253 

SMIRNOFF Sorbet Light Lemon Pomegranate Punch

•       1.5 oz. SMIRNOFF Sorbet Light Lemon*

•       2.5 oz. Diet Sprite

•       1.5 oz. Pomegranate Juice

•       Glassware: Highball

•       Garnish: Lemon wedge

Build in a highball glass over ice.

Per 6.5 oz. serving: Calories-106; Carbohydrates-8.3 G; Protein-0 G; Fat-0 G

*Per 1.5 fl. oz. – Average analysis: Calories 78; Carbohydrates-1.3 G; Protein -0; Fat-0 G.

25% fewer calories than the leading dessert-inspired flavored vodkas.

SMIRNOFF Sorbet Light Raspberry Pomegranate, SMIRNOFF Sorbet Light Mango Passion Fruit and SMIRNOFF Sorbet Light Lemon are now available for consumers of legal drinking age at liquor and grocery stores nationwide for a suggested retail price of $15.99 for a 750mL bottle.

About SMIRNOFF

The SMIRNOFF brand that boasts the world’s number-one selling premium spirit and the top-selling flavored vodka in North America, traces its heritage back to 19th century Russia. As the most awarded vodka brand in the world, SMIRNOFF has always been known for quality and is enjoyed responsibly in 130 countries around the world.   For more information, log on towww.smirnoff.com.

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