Times Square, one of the busiest corridors in the world with over 50 million annual visitors, is about to get a striking new building:
the Times Square Theater.
By Asian Fusion Editorial Team
This storied landmark property built in 1920 is located at 215 West 42nd Street and undergoing a $100 million renovation led by Beyer Blinder Belle. The building will be home to a flagship retail experience across 52,000 square feet.
Stillman is developing the new “theater” with financial partner Daishin Securities. Colliers International is leasing the space which will be equipped with state of the art tech that enables valuable real-time data capture of its global audience. The space lends itself to a wide range of immersive uses and is zoned accordingly.
The Indiana limestone facade will be raised five feet to make the building’s ground floor ceilings higher. Multiple new levels will be added including an outdoor rooftop restaurant and a glass-enclosed second floor that cantilevers over 42nd Street. Inside a heavily decorated proscenium arch, four seating boxes, sail vaults, cartouches, and a substantial dome are being restored while a range of plaster elements are being removed, restored off-site by Ray Tiedemann and brought back in a new context.
The New 42nd Street Inc. (a NYS and City entity that oversees seven landmark theaters on 42nd St.) selected Stillman Development International to repair and convert the theater as its original floorplan has not been conducive to modern Broadway productions since the 1930s and the property has sat underutilized for decades (movies haven’t been shown since 1989). After a grueling interview process of over 100 development teams, The New 42nd St. Inc. selected Stillman, given their expertise in adaptive reuse, to completely reimagine the neo-classical space that was originally designed by architect Eugene De Rosa. ‘The city designated the best use for the site as retail.’