By Sanique Lim
The Australian-born brand—Jurlique, founded in 1985, is a pioneer in natural luxury skincare with the application of advanced technologies to biodynamic ingredients, and one of the fastest-growing beauty skincare brands in Asia. Jurlique was specifically developed to address skincare and beauty issues common to Asian skin. For over 25 years, Jurlique has a rich history of combining science and nature. Jurlique prides itself on its environmentally-sustainable practices that bring beauty to its customers worldwide. Jurlique is proud to offer Asian- Americans its iconic skincare lines to address their unique needs to maintain exceptionally beautiful skin.
“We understand that Asians have specific skincare needs and these all-natural lines help to address the most important issues”, says Janice Lee, Marketing Director for Jurlique. The three product lines created particularly to address the skincare needs of Asian include the following:
The Rose Moisture Plus collection: This is a three-step skincare regimen, including Rose Moisture Plus Moisturizing Cleanser, Rosewater Balancing Mist, and Rose Moisture Plus Moisturizing Cream. The series of products feature rose hip oil which help to improve the texture and look of the skin. The collection also contains abundant hydrating extracts such as aloe, marshmallow, avocado and macadamia oil. The Rosewater Balancing Mist is a best-seller in Asia and contains up to 8,000 rose petals in a single bottle.
The Purely Bright System: This is a collection of clinically-proven innovative whitening products that lightens the skin naturally, without hydroquinone. It takes advantage of Kakadu Plum Extract that contains the world’s richest source of Vitamin C, as well as Citrus Unshiu. The Purely Bright System is proven to even skin tone in 30 days, perfectly aiding the Asian skin that might have issues with hyperpigmentation, or skin darkening.
Herbal Antioxidant Gel Mask: This 10-minute at-home mini-spa treatment delivers antioxidants directly to the skin with the burst of hydration and addresses multiple common skincare issues, with some key hydrating ingredients such as saccharide isomerate, a natural form of sugar that allows moisture to remain in the skin and the extract of the Cassia Angustifolia seed, which acts as a wrinkle-filler and delivers intense hydration. In addition, these ingredients also prevent skin-aging and Asian oily skin control with the Willow Bark Extract, a natural alternative to salicylic acid.
Jurlique’s flagship store is located at 477 Madison Avenue in New York City. Their products are also available online at www.jurlique.com and select specialty spas and retailers.