OPENS IN NEW YORK
WITH STRONG CELEBRITY ENDORSEMENT
AND OUTSTANDING QUALITY PASTRIES
By Annie Bi
New York City recently welcomed Bake Culture, a Taiwanese bakery featuring outstanding quality pastries and breads. Bake Culture was founded in Taiwan by three superstar celebrities, Chun Wu, Vanness Wu, and Calvin Chen. It is a pastry brand with an aim to provide everyone an opportunity to tour the world of fresh warm delicacies and treats. Focusing on “gastronomic journey is a new way of life,” the bakery house is known for a diverse range of bread offerings inspired by every corner of the world. The bakery house now owns 3 locations in China, Taiwan and Brunei, and has expanded to New York with two simultaneous store openings in Flushing and Manhattan, targeting Asian millennials who grew up under the infuence of the three celebrity icons.
The trio had been long-time friends, and decided to open a joint venture in the bakery business after an accidental discovery of their mutual interests at a music awards ceremony. The idea of Bake Culture was then born from a simple concept: as avid foodies, bread connoisseurs and world travelers themselves, Vaness, Chun and Calvin wanted to bring some of their experience closer to home. While pursuing their music and entertainment business, they spent two years developing the brand—they named the brand, oversaw interior design, and even sourced the staff uniforms. They then partnered with Chef Yves Chiu, the President of Baker Association of Taiwan, who has over 30 years of industry experience. What makes the bakery stand out is its award-winning quality bread and diverse offerings of 200 kinds of baked goods inspired by bakeries from around the world. But don’t discount the power of Bake Culture’s celebrity influence. Vanness Wu’s favorite Russian Bread, French Duck Egg Lava Croissants, and cult favorite Taiwan Pineapple Cakes were just a few of the most raved about items. Bake Culture rotates their offerings daily to keep customers both excited and coming back for more.
When asked what a visit to Bake Culture feels like, Chun Wu says: “It’s a trip to a museum because this is a place where customers can learn about the origin and background of different types of bread.” And the bread? It is just the entrance fee to a world of pastry culture which customers can experience with their taste buds.
You can visit, experience and savor Bake Culture’s exquisite selection of pastry, breads, and assorted baked goods at their two NYC locations: in Flushing at 160-06 Northern Blvd., and in lower Manhattan at 48 Bowery Street. For more information, be sure to visit their website at: bakeculture.com (Chinese) | bakecultureus.com (English) Facebook: facebook.com/bakecultureusa Instagram: @bakecultureusa Phone: (646) 858-2898