BoConcept 2015Provided by BoConcept
Danish contemporary interiors retailer BoConcept recently introduced its 2015 Collection to journalists and industry guests at
the BoConcept Studio, a waterfront, two bedroom high-rise apartment in Jersey City overlooking Manhattan.
The new collection, which features an array of stylish accessories and customizable, multi-functional furniture pieces, will begin rolling out to BoConcept stores nationwide in September.
The new multi-functional furniture pieces were demonstrated as guests enjoyed champagne and fine Castello cheeses by Danish dairy purveyor Arla.
The BoConcept Studio is part of “Test the Concept,” a campaign that offers the opportunity to win a city break and stay in one of three BoConcept studios around the world designed by a local BoConcept design consultant.
Shoppers could enter to win a three-night stay for two people in Jersey City, Dubai or Berlin by voting for their favorite apartment concept in their nearest BoConcept store or by visiting boconcept.us/win after September 2, 2014.
BoConcept’s 2015 Collection will also be featured at the second annual NORTH Nordic Food Festival in October. The new Adelaide chair among other pieces will furnish the NORTH pop-up restaurant on the Lower East Side.
BoConcept’s newest customizable furniture and bold accessories will accoutre a luxury apartment with magnificent views of Manhattan’s skyline.