BoConcept presents fusion by Nendo
– Creating small moments in big city life
By Jenny Chen
Back on February 6th, BoConcept presented a collaboration series with Nendo, a Japanese design company founded by Oki Sato. It is fusion with Japanese aesthetics and Danish functionality.
Torben Paulin, CEO of BoConcept presented the collaboration along with celebrated designer Oki Sato, who shared his origami inspirations and walked guests through the furniture and accessories collection he created for BoConcept.
Nendo, or “modeling clay” in Japanese, was founded by Oki Sato in 2002 in Tokyo. The company’s philosophy is to transfer people’s interaction with everyday objects by creating “small moments” in everyday life. Oki Sato was only 24 years old when he founded Nendo. Japanese and Danish design cultures have enjoyed worldwide appeal for years. Regardless of their long geographic distance, they share simplicity and authenticity in their approach to design. By the end of the 19th century, Danish artists and architects were one of the first in the Western world to embrace Japanese art and technique and created a Danish independent expression based on simplicity and functionality. This tradition has endured and the inspiration from Japan became a reagent with long and lasting effects on Danish design and architecture.
The connection of BoConcept and Nendo has resulted in a strong new design collection where Japanese aesthetics and Danish functionality are fused into new twists in materials, shapes and colors that produce little surprises and put a smile on your face. The new BoConcept fusion collection by Nendo has been designed from a desire to create new functions and visual effects by fusing together two different elements. It was the idea of Nendo founder Oki Sato to use origami, the traditional Japanese art of folding two-dimensional sheets of paper into three-dimensional objects.
The fusion collection will be available in BoConcept stores nationwide beginning April 1, 2014. For more info about Nendo visit http://www.nendo.jp/en/ More info about the fusion collection can be found on http://www.boconcept.us/