Building Upon its Growth in the North American Market,
Deputy Director-General Shi-Chung Chang Leads Tourism Delegation to the US
Tourism to Taiwan experienced tremendous growth in 2015. There were more than 10 million total foreign visitors who traveled to Taiwan, with over 470,000 visitors from the United States alone! This represented a year to year growth ( 2014 – 2015) of 4.53%. In fact, the number of international arrivals for the purpose of tourism was 29.85% of total number of arrivals, and in August of this year the tourism sector continued to experience remarkable growth, reaching an impressive monthly increase of 7.55%. All these positive results only confirms that the combined efforts of the government, travel industry, and the Taiwanese people have certainly proven to be successful.
Demonstrating a cooperative effort to build upon this success, support American tour operators who sell Taiwan travel packages, and promote a partnership between Taiwan and American tourist industries, deputy director-general Shi-Chung Chang is leading a Taiwan tourism delegation of 32 members to 3 major cities in the United States: New York took place on Monday, Sept. 26th, Chicago on Wednesday Sept. 28th, and finally Los Angeles on this Friday, Sept. 30th.
The Taiwan Tourism Bureau of MOTC (Ministry of Transportation & Communication) is launching a promotional international campaign utilizing a strategy they’ve called “Eye the World, Reach the Globe”. Its goal is to create an ever-increasing number of international arrivals by focusing on different marketing segments, promoting themed travel packages that will potentially open up new markets. North America is the largest target market, with the United States ranked 5th in number of foreign arrivals to Taiwan. Supported by an increase in both flights and destinations by EVA AIR and China Airlines, the goal of promoting overall market growth could most likely continue to be achieved with each passing year. In addition, China Airlines has been gradually increasing their codeshare flights with Virgin America, WestJet of Canada and Qantas Airlines since October of 2014. EVA AIR has also announced an increase in the number of flights to Chicago this year beginning November 2nd which will help promote business opportunities in Chicago.
The Taiwan Tourism Bureau of the MOTC delegation consists of representatives from industries including travel agencies, hotel groups, and tourism associations. The project will not only update North American Travel agents with the latest travel information, but also create more business opportunities and increase confidence in selling Taiwan-realted travel products.
Ensuring the effectiveness of the promotional campaign, Taiwan Tourism Bureau of MOTC, will provide travel information via a presentation of the many travel resources of Taiwan, events sponsored by Taiwan Tourism, and discounted travel product information. It is widely expected that the event will encourage a further understanding of Taiwan among American tour operators, continued strengthening of the “Taiwan – The Heart of Asia” brand marketing strategy, and further promote Taiwan as the best of Asia among the general American public.