Burberry brings you the year of the Horse!
By Jim Yuan Zhou
The most important holiday in the Eastern part of the world has come and gone. But in case you missed it, let us welcome the Year of the Horse! The horse is one of the most dynamic signs within the Chinese Zodiac. It is regarded as the symbol of both nobility and freedom.
Burberry’s knight-and-horse logo stands for nobleness, and the horse represents strength and durability. That alone, gives us a very simple reason to wear Burberry in the Year of the Horse! Let’s talk clothes. Want to look like Audrey Hepburn in Breakfast at Tiffany’s? Then wear Burberry, one of the most famous brands in the fashion world today! Established in 1856, not only is Burberry one of the oldest fashion labels in existence, it is also considered one the most popular and innovative brands. The very name has truly been a major reference point in British culture. After all, there is nothing more British than Burberry when it comes to wearing trench coats in the early Spring! Although known for its famous tartan pattern, the Equestrian Knight Logo represents an English heritage. The motto Prorsum, which means “forwards” in Latin, the knight and the horse logo, exudes a sense of positive energy and enormous strength, just like the horse! The logo of the horse forwarding is transformed into a Chinese proverb about a horse, “Horse sprit”! With all the red color and horse logo, a variety of different outerwear pieces, including the iconic classic Burberry trench coat and gem embellished shoes, you are going to have an incredibly British-style Year of the Horse! Burberry Prorsum is renowned for its sophisticated tailoring and sense of British glamour, according to Christopher Bailey, Burberry’s Chief Creative Officer. The design is literally available for everyone: men, women, newborns, and babies! If any garment embodies the horse’s dynamic spirits, casual or formal, it is Burberry’s heritage icons – cashmere check scarves and the trench coat. The good news is, Burberry has created new collections that are particularly desirable for wearing during the Year of the Horse; including trench coats, leather bags, digital cases, handbags, purses, umbrellas, fragrance, and shoes! With almost everything made in either the UK or Italy, and 100 percent cotton and cashmere, you can experience your New Year’s with the finest touch on your body. With a horse and some red, Burberry is a must-have for this exciting year! From London to Shanghai, you can send Burberry kisses wherever you are to show your love. Let 2014 be the year you begin a lifetime of Burberry!
Clothes: 1: If this does not make your mom or your girlfriend smile with delight, I don’t know what does! It has perfectly captured the color of the lunar year: red and horse logo! Military red color is the color of the lunar New Year! The coat features set-in sleeves and a tapered waist. Heritage details include a gun flap, rain shield and belted cuffs. With a closely cut design, the coat offers a strong appearance! 2: This refined trench coat is Burberry’s signature craftsmanship in protective cotton gabardine. The cotton gabardine trench coat is known for its detachable protective hood and virgin wool cashmere warmer. Set-in sleeves and a belted waist give a structured feminine silhouette. A check undercollar adds distinctive detail. The coat features raglan sleeves and a belted waist and is detailed with heritage-inspired epaulettes, gun flap and rain shield. Those heritage features make the coat truly timeless Burberry!
Scarf: 3: Equestrian Knight Cashmere Scarf is the landmark of Bur-berry’s accessories. 100% cashmere, made in Scotland, with fringing at both ends, this scarf is just the perfect gift; plus the camel color should appeal to everyone. Other key details include the scarf embroidered Equestrian Knight and horse detail, which reflects Burberry’s tradition and innovation. This scarf will also look great on the red coat, balancing out the military red color and adding a touch of elegance. 4: Don’t forget the children. Now’s the time to let them grow up as a fabulous Burberry baby! This is 100% cashmere, so soft with a playful heart intarsia that will definitely make a lucky child one of the most popular Burberry kids!
Wallets: 5: If you have a boyfriend or husband, there is no better way to make him a British Knight than by giving him this wonderful stylish Burberry Wallet. This Haymarket check continental wallet, features bold patent leather trim and smooth leather interior, fold-over front with press-stud closure, it also has a zip compartment, plus note and card slots. In two words, it’s stylish and convenient!
Phone cases: 6: Can you imagine going to a restaurant, and instead of taking out your iphone, you show off this beautiful yellow iPhone case? Made in glossy alligator leather, it provides the maximum protection of your phone indeed!
Handbag: 7: This tote bag is made to carry. It is a great gift for fashion lovers, simply because it is practical, wonderfully stylish, and incredibly decorative for your wardrobe. Burberry’s Haymarket check tote bag, with all its refined hand-painted edges, leather straps, polished metal hardware, is great for carrying all your essentials. 8: Burberry’s signature Orchard bag is here, and is perfect for any occasion, big or small. And it’s all red! The key feature of this bag is that it is crafted from textured Signature Grain leather. Inspired by vintage luggage, it is elegantly designed with rolled leather handles, polished metal hardware and refined hand-painted edges. The bag has a detachable shoulder strap, top zip closure and a leather luggage tag. So what does this all mean? It means it is wearable in many ways and desirable in every position.
Shoes: 9: These are Burberry’s most stylish and elegant satin point-toe pumps of the season. They feature leather soles with rubber panels, leather lining and striking gem embellishment! You can actually wear gems on your feet! Plus, Feng Shui experts claim green is the lucky color for the Year of the Horse. 10: Here is another green footwear item that includes a gem, but they are Satin platform sandals! Features include slim ankle straps with polished metal buckles, and leather soles. Surely, they will be one of the most unique and stylish sandals for the spring and summer!
Fragrance: 11: Do you wish to smell like an English Rose? Well, here’s a very simple step to achieve that goal: get yourself some Burberry perfume! This iconic Burberry Body fragrance is designed to explore the youthful side of your body. The scent opens with a fresh surge of lemon, crisp apple and green absinthe. Then a delicate blend of dewy English roses, white jasmine and sandalwood gives a radiant, optimistic heart, sensual notes of cashmeran, with amber and musk warming the base. Put on this beautiful Eau de Parfum, with your choice of trench coat, and you will truly experience Burberry in both body and soul! And it will surely will make your Year of the Horse smell fabulous!
All photos provided by Burberrywww.asianfusionmag.com 64 2014 Spring 65