CAESARS ENTERTAINMENT PREMIERES THE COMPANY’S
FIRST ASIAN LANGUAGE TELEVISION CAMPAIGN
Campaign highlights luxury amenities designed to cater to
Asian cultural tastes and preferences
Caesars Entertainment has launched a multi-language national advertising campaign titled “Resplendence.” The campaign, featured in Mandarin, Cantonese and Vietnamese, highlights the gaming company’s premier hospitality and entertainment offerings most appealing to the Asian audience. The print, digital, television and out-of-home assets will appear nationwide now through the end of the year.
Through majestic and dreamlike visuals, the campaign accentuates culture-specific entertainment and dining amenities across Caesars Entertainment’s Las Vegas resorts. Campaign spotlights include star performances by the incomparable Celine Dion at The Colosseum at Caesars Palace and highly acclaimed Donn Arden’s Jubilee! of Bally’s Las Vegas, as well as restaurants Beijing Noodle No. 9 at Caesars Palace and KJ Dim Sum & Seafood at Rio All-Suites Hotel & Casino.
“Our Asian guests have sophisticated tastes and preferences. We create amenities and entertainment programs with those tastes in mind to ensure unparalleled experiences for our guests,” said Tariq Shaukat, Caesars Entertainment Chief Marketing Officer. “‘Resplendence’ reflects that notion of unique luxury and celebrates the rich traditions embedded in Asian culture that so many of us enjoy.”
As part of the campaign, the 60-second television spot can be seen on major Chinese and Vietnamese television networks, including Phoenix TV and TVB for the Chinese market and Saigon TV and Saigon Broadcasting Television Networking for the Vietnamese market, among others. “Resplendence” was created and produced by Gravity Media, Caesars Entertainment’s Asian agency of record.
The national “Resplendence” campaign is another milestone achievement in the relationship the gaming company has developed within the Asian community. The company continually seeks new opportunities to deepen this partnership, and for more than 25 years has taken a consistently strong role in celebrating cultural holidays such as Lunar New Year and Moon Festival. Most recently, Caesars Entertainment began “Culinary Battles: Supreme Asian Chef,” a cooking competition focused on Asian cuisine.
To view “Resplendence” campaign, visit:
- · Mandarin version, http://szhtotalrewardslv.com/
- · Cantonese version, http://tzhtotalrewardslv.com/
- · Vietnamese version, http://vntotalrewardslv.com/
About Caesars Entertainment Corporation
Caesars Entertainment Corporation is the world’s most geographically diversified casino-entertainment company. Since its beginning in Reno, Nev. more than 75 years ago, Caesars has grown through development of new resorts, expansions and acquisitions and now operates casinos on four continents. The company’s resorts operate primarily under the Caesars®, Harrah’s® and Horseshoe® brand names. Caesars also owns the World Series of Poker® and the London Clubs International family of casinos. Caesars is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. We are committed to environmental sustainability and energy conservation and recognize the importance of being a responsible steward of the environment. For more information, please visit www.caesars.com.
Caesars Entertainment Las Vegas Resorts
Experience TOTAL Vegas with Caesars Entertainment’s Las Vegas resorts: Caesars Palace, Planet Hollywood Resort & Casino, Paris Las Vegas, Flamingo Las Vegas, Rio All-Suite Hotel & Casino, Harrah’s Las Vegas, Bally’s Las Vegas and The Quad Resort & Casino. Caesars Entertainment Corporation is the world’s largest casino-entertainment company. Caesars is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. For more information, please visit www.caesars.com.