Copper Branch Makes Its New York City Debut

The world’s largest plant-based restaurant chain is now open in Greenwich Village

By Jerry Wu

Copper Branch, the largest 100% plant-based restaurant chain in the world, has come to New York City, having now opened its second U.S. location and its first in New York in Greenwich Village at 195 Bleecker Street, an area of the city renowned for innovative food, art and shopping.

The company operates over 65 locations around the world, including Canada and Western Europe and has rapid expansion plans. They are planning to have over 200 locations by the end of 2020, and expansion within the United States is at the core of these plans.

Rio Infantino, CEO of Copper Branch and a veteran franchise owner, states, “Entering the New York market has been a high priority for us as we feel that the city is as dynamic and forward thinking as we are at Copper Branch. It was a natural for us to make the city one of our first U.S. locations and we can’t wait for New Yorkers to experience our delicious and healthy menu items, all of which are plant-based.”

What sets Copper Branch apart from other quick service plant-based restaurants is its commitment to both familiar fare as well as unique global recipes that diners can only get at Copper Branch. As with all Copper Branch stores, the Bleecker Street location will cater to on-the-go New Yorkers by featuring an all-day breakfast and an all-encompassing menu that includes power bowls, burgers and sandwiches, soups and chili, and power smoothies. The entire menu is whole food plant-based, with many non-GMO, organic, specialty and naturally gluten-free foods.

All of Copper Branch’s locations are franchisee-owned and, in addition to further expansion within the Tri-State area, the chain is planning on expanding into California, Texas, Massachusetts, Maine, Arizona and several other states across the country. Although the entire Copper Branch menu is vegan, the company has found that the vast majority of its customers are not strict vegans, but rather omnivores and flexitarians who want to replicate the delicious foods they currently enjoy but in a healthier, more ethical way. “This is food I’m proud to have my children eat!” adds Mr. Infantino.


Started in 2014 and headquartered in Montreal, Copper Branch is a privately held company and holds the distinction of being the largest and fastest growing plant-based fast casual chain in the world. The company’s mission is to Empower, Energize and make people feel their Best; providing a convenient, plant-based dining experience without sacrificing taste, quality or satisfaction. The reasonably priced, 100% plant-based menu items are never fried and consist of mainly organic and non-GMO ingredients. For locations, menus and other details, visit Twitter and Instagram @copperbranch