EVA Air: EVA Air targets North American market for Taiwan and Shanghai

By Joe Meny

Following the success of last year’s launch of their “One Trip, Taiwan and Shanghai” program, EVA Air and the Shanghai Municipal Tourism Administration (SMTA) are working with tour operators and travel agents to attract more travelers from North America. The Taiwan-based airline and SMTA hosted an informational tour for travel industry professionals at the Grand Hyatt New York on May 27, just one stop on their North American tour hosting similar events in San Francisco and Toronto. EVA Executive Vice President Douglas Li welcomed the group with an overview of the airline’s itineraries for Taiwan and Shanghai and discussed the potential of the growing travel market.

SMTA Vice Chairman Mei-Hong Cheng introduced attractions, events, activities and resources available in the Shanghai and Yangtze River Delta region. Expanding on her presentation, leading Shanghai tour operators presented options that North American travel agents and tour operators can choose to package in their travel products.

After EVA Air began direct flights from Taiwan to mainland China in 2009, the airline and SMTA teamed up as strategic marketing partners to promote travel to Shanghai and the Yangtze River Delta. Last year, EVA flew 15,000 passengers from North America to Taiwan and Mainland China and 70 percent of these travelers visited the Yangtze River Delta. The airline and SMTA aim to attract 20,000 visitors from North America this year.

Shanghai is a blend of influences, merging ancient cultures and modern attractions in an open cityscape of historic buildings and world-class architecture. Art, fashion, food and tradition come together in a charming shoppers’ paradise with state-of-the-art transportation, tree-lined streets, relaxing gardens and friendly people. Travelers can discover the peaceful Huangpu River, elegant tea ceremonies, quiet old town districts and energetic city scenes with gourmet restaurants and designer stores. They can also visit magnificent classic gardens in Jiangsu Province and be awed by the breathtaking landscapes in Zhejiang Province.

Taiwan provides an attractive mix of travel experiences as well, including its magnificent collection of art and treasures at the National Palace Museum, the spellbinding Taroko Gorge and beautifully romantic Sun Moon Lake. Modern cities, high-speed rail, friendly people and a reputation for having the best food in Asia make Taiwan a welcome addition to anyone’s travel itinerary.

EVA and the SMTA are working hand-inhand with tour operators throughout North America to develop a selection of attractive packages for budget, luxury, family, individual and group travel that will appeal to a variety of interests and showcase “One Trip, Taiwan and Shanghai.” Among those offering the new tour products are Aberdeen Tours, Charming Holidays, GOGO Worldwide, Majestic Vacations and SITA World Tours in the United States, and Canada Goway Tours, Jade Tours and Royal Scenic in Canada. Package prices start from $1,099 for a nine-day tour and the products are available now. Packages have different themes such as fashion, food, gardens, history and more, all designed to appeal to travelers’ varied interests. For more information, visit: www.evaair.com or www.meet-in-shanghai.net.

JFK Welcomes EVA AIR: EVA Flies into JFK effective 31 Oct., 2011 — If you live in Queens, Long Island, Manhattan, or Westchester, and are planning to travel to Asia, here is some great news: one of Asia’s most popular airlines, EVA Air, will begin serving East coast travelers with flights to and from John F. Kennedy International Airport (JFK), beginning Oct. 31, 2011. EVA Air is relocating its current passenger services from Newark International Airport to JFK’s Terminal One. It’s also introducing a courtesy shuttle service for passengers to and from JFK and East Hanover Township, Piscataway Township, Jersey City, Fort Lee, Cherry Hill in New Jersey and the Philadelphia area. Travelers can book flights and buy tickets now through travel agents, by calling EVA toll free at 800-695-1188, or on the airline’s website at www.evaair.com.

EVA began serving the East Coast region in 1993 with flights into Newark airport. The airline has since expanded and upgraded capacity on the route and now operates comfortable new Boeing 777-300ERs on flights between New York and Taipei, Taiwan. EVA’s East Coast flights to Asia make a one-hour and twenty-five-minute refueling stop in Anchorage to accommodate strong head winds. Inbound service from Taipei to New York is nonstop. Flight time is 18 hours and 15 minutes outbound from New York and 14 hours and 30 minutes for the return trip. A truly enjoyable flight with great service, great food, and comfortable, spacious seating.

EVA is flying the route four times a week, on Mondays, Wednesdays, Thursdays and Saturdays. From North American gateways in New York, Los Angeles, San Francisco, Seattle, Toronto and Vancouver, EVA provides more flights to Taiwan with more easy, one-stop connections onward to more destinations in China and throughout Asia than any other airline. For more information about EVA, its flights and services go to: www.evaair.com.