GODIVA UNVEILS “YEAR OF THE GOAT”
LIMITED EDITION COLLECTION
FOR LUNAR NEW YEAR
GODIVA Chocolatier celebrates the traditional holiday with a twist by featuring chocolates
with unique Asian ingredients
In celebration of Lunar New Year, legendary Belgian chocolatier GODIVA launched the Year of the Goat collection in North America featuring unique Asian ingredients such as ginger, gui flower, and jasmine. Continuing the success of previous limited edition Lunar New Year chocolate collections, GODIVA is once again offering its Asian-American consumers a special product to celebrate one of the most important holidays for many Asian communities.
The GODIVA Year of the Goat collection is the perfect gift for Lunar New Year. The new collection features unique combinations of exotic roots and edible flowers with luscious white, milk and dark Belgium chocolate pieces. The chocolates that are sold as a part of the Lunar New Year gift boxes include:
- Chrysanthemum and Ginger – a creamy white chocolate ganache flavored with sweet chrysanthemum and ginger
- Gui Flower and Ginseng – smooth milk chocolate ganache flavored with fragrant gui flower and invigorating ginseng
- Jasmine and Angelica Root – rich 72% dark chocolate ganache flavored with delicate jasmine and aromatic angelica root
“Understanding that many Asian communities believe ‘food is medicine and medicine is food,’ we created rich Belgian chocolates that combine traditional roots with the fragrant and elegant touch of flowers to make GODIVA chocolates the perfect treat for the holiday,” said Michelle Chin, Vice President of Marketing and Communications at GODIVA. “GODIVA wants to ensure that the Year of the Goat pieces, which includes ingredients that keep in mind the health and wellbeing of the receiver, would be considered meaningful and thoughtful gifts for the ones you love.”
The 15 and 20-piece Year of the Goat collection is enclosed in a red and gold luxury gift box featuring a beautiful goat pattern. Using traditional red and gold colors, both gift boxes are perfect for gifting to friends and family during the Lunar New Year. And knowing that you give GODIVA to send your best wishes for the new year, let GODIVA also treat you with a complimentary special edition red and gold keepsake tin filled with its signature truffles when you purchase the 20-piece luxury gift box.
The GODIVA Year of the Goat collection is available as a 15-piece gift box for $38 and a 20-piece luxury gift box for $50 at select GODIVA boutiques in the U.S. and Canada. They will be in stores and online for a limited time until March 8, or while supplies last. Visit http://www.godiva.com/lunar-new-year-gifts for more information and for store locations.
GODIVA was founded more than 89 years ago in Brussels, Belgium and since then, has grown to become the global leader in premium chocolates. GODIVA is one of the most widely recognized chocolate brands in the world, and one that consumers universally associate with prestige, elegance and quality. From its famous truffles and shell-molded pieces to its individually wrapped chocolates and innovative chocolate collections, GODIVA Chocolatier is dedicated to excellence in the Belgian tradition. GODIVA is now available around the world with more than 500 boutiques in over 80 countries defining itself as the destination for chocolate. www.GODIVA.com.