By Yi-Yu (Kelly) Chen
On June 28th, Taiwan Tourism Bureau held a press conference on the advertisements of promoting tourism in Taiwan at Taipei Economic and Cultural Office in New York. To promote Taiwan’s image and attract more American tourists to Taiwan, there will be two thirty-second commercials, “It’s Time for Taiwan” and “The Heart of Asia”, releasing for one month from June 28th at eleven movie theaters including AMC and Regal in both New York City and New Jersey.
Produced by National CineMedia (NCM), these two commercials are expected to reach more than 1.2 million audience. Audience can get to know more about Taiwan while seeing the most popular movies such as World War Z, Man of Steel and also some IMAX and 3D movies. These commercials are not only released at the movie theaters but also on most popular movie websites such as imdb.com. Advertised at movie theaters and also online, these two commercials can reach the target audience more effectively and efficiently. So Asian Fusion readers, are you ready? It’s time for Taiwan, the heart of Asia!
Check the links:
Time for Taiwan http://www.youtube.com/watch?v=aq_OV9kfs3g
My beautiful Island http://www.youtube.com/watch?v=ncU6_jG4P7Q