JOY & PEACE x VIVIENNE TAM
Autumn/Winter 2016 Footwear Collection Debuts at New York Fashion Week
by: Jason Jaskot
JOY & PEACE, the leading women’s footwear brand in China and Hong Kong, and internationally acclaimed fashion designer, Vivienne Tam, was pleased to announce an exciting collaboration. The JOY & PEACE X VIVIENNE TAM footwear collection debuted at the Vivienne Tam Fall/Winter 2016 fashion show on Feb. 15th at Moynihan Station.
Both JOY & PEACE and Vivienne Tam’s uncompromising commitment to fine craftsmanship, high quality and original design are evident in this new footwear collection, which complements the Vivienne Tam Fall/Winter 2016 collection inspired by a cultural dreamland that is a melange of influences from indigenous cultures spanning the Chinese western frontier to central Asia and the Caucasus from regions such as Xinjiang, Kazakhstan, all the way to Turkey and Russia, along the new economic and cultural trade route.
“I am excited to collaborate with JOY & PEACE, in creating a series of custom designed footwear inspired by the journey along the new Silk Road, blending influences from indigenous cultures into a harmonious mosaic, to explore a sojourn of joy and peace,” states Vivienne Tam. Leather laser cut knee boots with gold embellished heels and ankle boots, as well as embroidered suede leather pumps featuring Chinese Fire Cloud pattern accents, are rendered in black, pewter and burgundy.
Mandy Tang, Deputy General Manager (HK & Macau) of Belle International Holdings Limited, the parent company of JOY & PEACE states, “The JOY & PEACE x Vivienne Tam Footwear Collection fuses modernity with elements from different traditions that showcase a woman’s journey to create her own joy and peace. We are proud to present this exceptional craftsmanship to the fashion world in New York.”
The JOY & PEACE X VIVIENNE TAM Footwear Collection was enthusiastically received at the Fall/Winter 2016 show, and launched at JOY & PEACE stores in China, Hong Kong, and Macau. Plans are currently being finalized for a subsequent launch right here in the USA.
ABOUT VIVIENNE TAM
Vivienne Tam is an international designer known for her culture-bridging, East-meets-West approach to design as well as pioneering global collaborations marrying fashion with technology. Vivienne Tam effortlessly blends her cultural roots with a modern design vocabulary recognized for its artistry. She is the author of the award winning book China Chic and pieces from her collections are housed in the permanent archives of the world’s most prestigious museums including theMetropolitan Museum of Art in New York and the Victoria and Albert Museum in London. Her collections can be found in 30 freestanding retail stores and over 100 specialty and department stores worldwide. For more information, please see www.viviennetam.com and follow Vivienne Tam on Twitter: @VIVIENNETAM and Facebook: https://www.facebook.com/viviennetamnyc. Watch the show live streamed at www.newyork.mbfashionweek.com\live.
ABOUT JOY & PEACE
JOY & PEACE is a leading women’s fashion footwear brand in China and Hong Kong. Owned by Belle International Holdings Limited, one of the world’s largest footwear retailers and the market leader in Greater China region with over 20,000 stores, JOY & PEACE enjoys a prestigious reputation among all the footwear brands of the Group. Founded in Hong Kong in 1995, JOY & PEACE is an emblem of quality European footwear, renowned for its Italian craftsmanship. Behind every design, JOY & PEACE creates special memories of joy, love and peace, allowing customers to journey through life with its shoes, bags and accessories. JOY & PEACE designers are known for their signature styles including color blocking using genuine leather, and crystals, as well as diamond laser-cut patterns, which are beloved everywhere by those who appreciate an elegant lifestyle. Today, with over 500 stores in Hong Kong, Macau, China and Malaysia, covering over 100 cities, JOY & PEACE continues to grow by sharing its fashion viewpoint and producing the finest quality shoes, bags and accessories for its devoted customers.