By Asian Fusion Editorial Team
KCON 2019 USA Wraps After Providing Unprecedented Access to K-Pop Stardom and Korean Pop Culture with Events in Los Angeles and New York
KCON 2019 LA presented by Toyota, the largest celebration of Korean culture in the world, drew a record-breaking 103,000 fans in Downtown Los Angeles at the Los Angeles Convention Center and Staples Center. KCON 2019 USA closed out the summer with a combined total of 158,000 attendees for its two U.S. events – that includes Los Angeles and KCON 2019 NY, which took place over Fourth of July weekend at the Javits Center and Madison Square Garden.
This year for the first time, the event spanned four days in LA filled with 243 program sessions, 245 special guests, and live musical entertainment every night. The event also featured for the first time a special #KCONBeauty and #KCONFoodie on the EXPO FLOOR with stages that rivaled the size of the popular KCON STAGE that all had influencers and artists making appearances every day.
KCON provided their signature, unparalleled amount of access for fans to engage with artists through programs like Artist Engagements, Star Square, Star Live Talk, artist booth visits and more. New this year was KCON ROOKIES, a special show that highlights up & coming rookies in the K-pop scene.
The entire weekend was jam-packed with panels and workshops related to K-Pop, K-Beauty, K-Food, and K-Lifestyle. Some highlights in the programming included “K-Beauty Look for Non-Asians,” “K-Pop Restaurant,” “How to Dress Like a K-pop Idol Stars,” “K-Pop’s LGBT Fandom,” “Behind the Scenes with the Producers of BTS,” and “Masculinity and Femininity in K-pop.”
This year’s concert featured top K-Pop artists including AB6IX, ATEEZ, IZ*ONE, LOONA, MOMOLAND, NU’EST, SF9, fromis_9, ITZY, MAMAMOO, N.Flying, SEVENTEEN, Stray Kids, and VERIVERY.
For more information and the latest KCON news, we invite fans to visit www.kconusa.com and follow @KCONUSA on Twitter, where more information will be announced. Fans can also join the conversation with #KCON19LA. Recap videos can be found on KCON USA’s YouTube channel (www.youtube.com/kconusa).
KCON is produced by CJ ENM, Asia’s leading entertainment and merchandising company, and its global music channel, Mnet.
ABOUT KCON USA
KCON USA (kconusa.com) is the largest North American convention dedicated to ‘All Things Hallyu.’ The convention launched in 2012 with over 10,000 fans attending and has more than doubled annually since to over 147,000 fans. KCON is now established in Los Angeles as the annual flagship event for American fans of Hallyu and Asian pop culture, providing the largest forum for fans to directly connect with each other, as well as artists and professionals from the Korean entertainment industry. In 2017, the brand further expanded internationally, presenting KCON in Mexico and Australia as well as returning to Japan. KCON has also held events in France and UAE.
About CJ ENM
CJ ENM is Asia’s leading entertainment and merchandising company headquartered in Seoul, Korea. As of July 1, 2018, CJ E&M has merged with CJ Group’s home shopping and e-commerce subsidiary CJ O Shopping to become CJ ENM. Its entertainment division has five main business units – broadcast, film (CJ Entertainment), music, live entertainment and animation. CJ has been contributing to promote Korean culture around the world, through the company’s ‘One Source, Multi-Content’ strategy. As a trend leader in Asia, it has produced and distributed various popular content, some of which include Asia’s largest music awards Mnet Asian Music Awards (MAMA), leading Hallyu convention KCON, Tony Award-winning musical Kinky Boots, record-breaking box office hits Roaring Currents, Ode to My Father and Veteran, along with sought-after television series such as Guardian: The Lonely and Great God, Youn’s Kitchen, Super Star K, Show Me the Money and Produce 101. For more information, please visit: http://www.cjenm.com