By Sanique Lim
Since its foundation in 1947 as the first cosmetics manufacturer in Korea, LG Household and Health Care has become a vital part of customers’ daily lives and dedicated itself to their healthy and beautiful life for over these 60 years. Today, LG H&H is continually renewing itself as the best “customer-centric marketing company”. Beyond the existing industrial barrier of household and cosmetic business, the company has come up with innovative products tailored to their customer’s needs. With four great innovative brands of LG H&H, The History of Whoo, SooRyeHan, ISA KNOX, and O HUI, the company seeks to build a special relationship with customers through its outstanding goods and services differentiated from existing product lines.
The History of Whoo Hwa Hyun line revitalizes and lightens skin with ginseng, powdered jade mixture, powdered deer antlers and powdered gold and tree extract and with the palacial court beauty recipes of Queen Jahee, who had skin of a 17 year old girl even when she was 80.
SooRyeHan is modern science’s reproduction of seosiogyongsan, a formula mentioned in Dongeuibogam (a stand of Korean medicine) that makes skin appear fair like jade and resemble that of the legendary beauty Xishi, who is known to have been more beautiful than Yang Guifei.
Experience relaxing moments of beauty with ISA KNOX. With in-depth research in women’s skin, ISA KNOX LABORATORY NETWORK is a beauty-specialized network that works to develop the technology in cosmetic science.
OHUI is a premium cosmetic brand that promotes the beauty of modern people by bringing together the principles of the cosmos and nature and modern science and technology.