By Sophia Lin
Lobster GoGo, an upscale, next generation quick service restaurant shining the culinary spotlight on the beloved lobster roll, is excited to announce its grand opening on November 7th in New York’s Seaport District. Lobster GoGo is located in the heart of this vibrant waterfront neighborhood revitalized by The Howard Hughes Corporation and featuring bustling public spaces, a buzzing restaurant scene, entertainment and offices. Lobster GoGo’s freshly made lobster and seafood rolls and salads are sourced from the icy waters of the North Atlantic, designed with unique culinary flavor profiles, and created with sustainable ingredients that are sure to satisfy any appetite.
Located at 190 Front Street, the eatery’s main draw is the lobster roll, but the menu also features other seafood variations including shrimp, crab, tuna, and salmon. Lobster GoGo’s menu was thoughtfully created by the award-winning Imagine Culinary Concepts, a team who is committed to providing guests with an exceptional culinary experience that elevates the usual familiarity of these mainstay dishes and as such, the rolls are known as “The Intelligent Indulgence” for all who walk through their doors.
We’re excited to be opening in the dynamic Seaport District neighborhood and bringing Lobster GoGo’s fresh and sustainable lobster and seafood rolls to the waterfront of lower Manhattan,” said Douglas Alexander, CEO of Lobster GoGo. “We are committed to providing a fresh and flavorful experience for our guests, and are confident our to-go menu offerings will fit in seamlessly with the bustling neighborhood and retail district.”
Lobster GoGo’s menu is created by Culinary Director Gavin Citron. The to-go dishes are prepared from scratch daily, with all ingredients of the highest quality and sourced from reputable purveyors located in the North Atlantic region. Customers can choose to order their seafood on a top split butter-griddled bun or on a bed of field greens. Seafood options include: Deep Water Lobster, Sweet & Spicy Shrimp, Jumbo Lump Crab, GoGo Roll (Shrimp, Crab and Lobster), Sushi Dice Tuna and Atlantic Salmon Poke. Also on the menu will be salads, soups, and all-natural beverages carefully selected to pair well with Lobster GoGo’s seafood offerings, as well as snacks and desserts from artisanal bakeries.
Upon entering Lobster GoGo, customers will be greeted by sleek white countertops and crisp white tiled walls with vibrant orange glass tile highlights.There are lively graphic designs, including a 14-foot lobster on the ceiling of the space, and brushed stainless steel accents, all intended to create a fun and inviting dining experience. At just 400 square feet, Lobster GoGo’s architect and designer, Paul Haigh of renowned HAIGHArchitects, implemented well laid-out designs allowing form to follow function in order to maximize the ease and pleasure of the guest experience.
Lobster GoGo believes that what is good for you should also be good for the earth. At all opportunities, Lobster GoGo strives to utilize recycled building elements from reprocessed materials to packaging goods. All of the ingredients are sustainable and sourced from certified fishermen and facilities.
Lobster GoGo is located at 190 Front Street in New York and is open during the winter season Monday through Friday from 11:30 a.m. to 7:00 p.m. and weekends from 11:30 a.m. to 5:00 p.m. For more information, visit LobsterGoGo.com or call 212-809-GoGo (4646). You can find Lobster GoGo on social media at Facebook.com/LobsterGoGo; Twitter: @LobsterGoGoNY, Instagram: @LobsterGoGo; and Pinterest.com/LobsterGoGo.
About Lobster GoGo:
Lobster GoGo is a next generation upscale Quick Serve Restaurant (QSR) inspired by the Maine Lobster Roll and today’s millennial and Gen Z consumers. An Imagine Culinary Concepts, Inc. operation, Lobster GoGo will provide sustainable, natural and non-GMO products that embody an intelligent indulgence.