Lydia Chu– Jewelry Expert

By Evelyn Chiu

Soho Image Corp., a jewelry store and importer, is a newly opened store at New World Mall in Flushing, Queens. The owner, Lydia Chu, is an expert in jade, diamond, colored stone, and jewelry design.

Lydia grew up and was educated in South Korea. Influenced by both her parents and her childhood environment, Lydia found that she had a strong liking for beautiful things. Her love of beauty brought Lydia on a journey to Italy and France where she studied fashion and business. Coming back from Europe in 1974, Lydia opened her own boutique in Taipei, named T&J Orga Fur Boutique. It was here that Lydia was able to practice all that she had learned over the years. Lydia quickly began to build good relationships with her loyal customers, many of whom were the wives of entrepreneurs and liked Lydia boutique collections and designs.

In the summer of 2011, Lydia opened her business in Flushing, bringing her jewelry collections, spanning over 20 years, of jade, diamonds, and colored stones, to serve the people of this great neighborhood. “Jewelry has its own soul to help the wearer to show his/her personality and taste,” says Lydia. Lydia believes jewelry has the power to appease a person and the special power to find its right wearer. A customer purchased a jade bracelet from Lydia months ago. Returning, she told Lydia, “The jade bracelet really smoothed my emotion and brought me calmness. I am here at the store again to purchase a pair of jade necklaces for my son and daughter, wishing it can also bring them the peaceful mind and good luck it brought to me.” Another customer remarked, “I passed by Lydia’s store on my way to pick up my son. I didn’t expect or plan to buy myself jewelry, but when I saw a ruby ring displayed in the window of Lydia’s store, I was so excited and loved it right away. It’s like serendipity, I found the jewelry and it found me.”

Soho Image is located on New World Mall 136-20 Roosevelt Ave.,,#119A Flushing, NY 11354. For more information please check www.sohoimage.com or call 718.200.9168.

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About the Author: Rick Lin

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