By Ching Yu Lin
Widely known in the retail industry as a premium brand of fashion and design, MANGO offers style and fashion for the modern woman. Dressing the urban woman, meeting her daily needs, and carefully applying and adapting to local demands, continues to be one of Mango’s major keys to success and prestige. Currently, MANGO consists of over 2,015 stores in 103 countries, widely spread across five continents. MANGO is truly a brand with a vast international presence and influence.
Located on the second floor, MANGO has become even more of a style destination since introducing their signature men’s line “HE”, a couple of years ago. For MANGO’s second store in New York — the first unit opened in November 2010 in SoHo — the retailer didn’t choose the affluent Upper East Side or Upper West Side. Nor did the Barcelona-based fast-fashion chain select the popular Meatpacking District or edgy Lower East Side. For that matter, MANGO didn’t select a location in Manhattan at all. It picked Flushing, N.Y., a densely populated Queens neighborhood with a large Asian population.
The 7,200-square-foot MANGO store bowed in May 2008 at Queens Crossing Mall.
The new MANGO unit, the largest on the East Coast, is spread over two levels, with window displays on the first floor, surrounded by bronze mirrors. A staircase leads to the second floor, which is divided into two sections. One area has light wood floors and furniture, six large wire lamps shaped like dress forms and two outsized mustard-colored flowerpots. Suits and evening dresses, including summer halter numbers and short sequin tank dresses, along with a collection of LBDs, are also featured here.
In the other area, which has black floors, white walls and a striking ceiling effect where three-dimensional black strips bisect the white ceiling. More casual looks such as leggings, T-shirts, sweaters and tunics can be found. Accessories & HE collection are also featured.
The Flushing unit brings MANGO’s store count in the United States to 19.
MANGO said it will continue to expand and consolidate its position in the North American market. At the opening of the SoHo unit, Jose Gomez, vice president of business development at MANGO, said the retailer eventually might open as many as 270 U.S. stores. “The market will tell us how many stores we can open,” he said. “In Spain, we have 270 stores. We could replicate that number.”