Mirai Clinical from Japan
Develops Remedy for Kareishu
In Japan, ‘kareishu’ is used to describe the phenomena of ‘old people smell’. ‘Kareishu’ has even been proven by recent clinical studies to be caused by ‘nonenal’ – a naturally occurring substance that result from oxidized fatty acids, due to reduced estrogen levels and hormonal imbalances in the body during old age. The effects of nonenal are further exacerbated by decreased natural antioxidant protection in matured skins. This smell is lipid-based (oil-based), detectable by a normal person’s sense of smell, and can typically evade the cleansing effects of ordinary soaps. ‘Kareishu’ becomes more and more distinct as a person approaches the age of 40, after menopause and beyond.
The good news is, there is a simple solution – Mirai Clinical, an experienced team of skin care and science professionals from Japan and the U.S., has done extensive research and discovered that Persimmon Extract, a potent antioxidant, traditionally used in Japan for its naturally purifying and deodorizing properties, can be specifically processed to become a useful and effective component in neutralizing the many causes of body odor, including nonenal.
In response to the invisible war against nonenal, the Mirai Clinical team developed a series of products with Persimmon Extract as the key ingredient. Mirai Clinical’s range of body care products, which includes a purifying and deodorizing body wash, body bar, body serum and spritzer, can eliminate up to 97 percent of nonenal.
Dr Charlene Brannon, product development manager at Mirai Clinical, also suggests that younger generations can begin to use Mirai products, too. Mirai products stay clear of harmful synthetic surfactants such as Cocamidopropyl Betaine, Sodium Lauryl Sulfate and Sodium Laurth Sulfate, which are often found in bath and body products to allow deeper penetration and foaming, but are ultimately detrimental to the skins and lead to chronically dry or sensitive skins. Instead, Mirai products adhere to strict guidelines so that the ingredients used can boost the skin’s natural abilities to hydrate, nourish and improve the health and beauty of the skin. More significantly, Mirai products contain astaxanthin, which has been proven to be 6,000 times stronger than Vitamin C, 550 times stronger than Vitamin E, and 800 times stronger than CoQ10, thus providing superior antioxidant protection and anti-aging support. Mirai Clinical’s astaxathin is also derived from freshwater algae, not marine algae, and so it contains no shellfish components or allergens.
Said Dr Brannon, ‘I would recommend washing with Mirai Clinical’s body wash or bar, leaving the soap on for half a minute before rinsing, and then moisturizing with the serum. The spritzer can be used at various times of the day, with emphasis on areas such as behind the ears, the underarms, feet and groin areas, because these are the places where smells tend to gather.’
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