Miss Wu Press Launch

By Silvia Yen

Have you always been in love with Jason Wu’s femme designs, but haven’t been able to fork over your paycheck for only one item? Now here is great news! After Jason Wu-for-Target, Wu’s next step is to create a youthful and more affordable “Jason Wu-for-less.” This collection is named “Miss Wu” (the name of his owl logo). The press launch of Miss Wu was in Gramercy Park Hotel. The new collection will be available exclusively either in Nordstrom stores or nordstrom.com in January 2013!!!

“Instead of just doing ‘Jason Wu-for-less,’ this idea is to explore the other side of myself,” Wu told the paper. Because every designer who starts a lower-priced line feels the need to assert that it is not just a cheaper version of his ready-to-wear, Wu explains the difference here: “I always see Jason Wu collection as my aesthetic, my design sensibility. Miss Wu is my personality. It was really fun to explore that facet of who I am — slightly more downtown, and with a more relaxed attitude.”

Wu’s first collection, for spring 2013, consists of 40 pieces, all priced between $195 and $795. “The 40-piece lineup features charming printed and textured shifts and A-line dresses with touches of Mod, striped tops teamed with floral skirts and charming details like a prominent bow placed on the back of a trench and embroidered sequined circles on a dress,” WWD reports. “The collection retails from $195 for a sleeveless silk bow blouse to $795 for a black leather jacket. By contrast, a Jason Wu collection garment averages about $1,700.”Apparently inspired by images of Jane Birkin and Marianne Faithfull from the 1960s, there’ll be lots of girlish floral prints, A-line dresses, miniskirts, and bow details.

No matter how you look at the new Miss Wu collection — a youthful collection for anyone, or your younger sister’s favorite new line— we’re happy to ignore any “junior” labels and simply appreciate Miss Wu for the fun, girlish and exciting collection!