Passport to Taiwan 2014
Passport to Taiwan, an annual event, was first held in May 2002 to celebrate the start of Taiwanese American Heritage Week and Asian/ Pacific American Heritage Month. The event for 2014 was held in Union Square in New York City on Sunday, May 25th.
The event is organized by the Taiwanese American Association of New York, with generous sponsorship and support by the Taipei Economic and Cultural Office in New York, Taiwan Tourism Bureau, Overseas Community Affairs Council, Miaoli County Government and Chinese community businesses and entrepreneurs. It presents a nostalgic cultural celebration interwoven with Taiwanese cuisine, music, and art, and attracts not only Taiwanese compatriots in New York and neighboring areas who appreciate their common cultural traditions, but is also an opportunity to introduce our beloved and proud Taiwan to our guests. With a significant growth in the scale of activities and content, visitors of much younger generations and of wider ethnic diversity become, if only for a day, integrated into the rich and diversified Taiwanese culture and its international characteristics.
The theme of Taiwan Tourism Bureau this year is “Time for Celebration”. In order to strengthen the event’s publicity, the major heart-shaped logo of “Time for Taiwan”, created by Taiwan Tourism Bureau as an iconic image, can be found at the entrance gate, welcoming all guests who participate in the activities. All the booths in the event have the words “Time for Taiwan” on the top of their tents, unifying the visual effect and enhancing the public’s impressions. Taiwan Tourism Bureau has invited China Airlines and travel agencies to jointly promote Taiwan tourism; the booth of Taiwan Tourism’s New York office distributes fans with the logo of Taiwan Tourism Bureau, along with complimentary pens as souvenirs given to everyone as gifts. The exciting news is that China Airlines held a drawing to award a New York- Taipei round-trip ticket to a lucky attendee of the event.
This year’s event proved to be even more exciting than last year. Featured entertainment included outstanding artistic performers from Taiwan: “Takao Run”, a singing group combining new folk- music creations with Miaokou Yetai culture. It is a creative performing arts troupe founded in 1997 by master Yen Yung-Neng, and has developed from an initial minstrel group to gradually transforming itself after ten years of holding farmers’ concerts in the village, creating a dialogue with the common people. The Badasi Dance Association of Atayal ethnicity, sponsored by the Miaoli County Government, is formed by a group of people with enthusiasm for Atayal cultural heritage and their ancestral preaching of GaGa, with members from the Atayal tribe’s Beishi group.