Shiseido – The Path to Anti-Aging

By Sanique Lim

Shiseido marks 140 years of glory in the industry of cosmetics and skincare in 2012. Since its beginning in 1872, when it opened Japan’s first Western-style pharmacy in the Ginza district of Tokyo, Shiseido has developed into a company that currently operates in 87 countries and regions worldwide. Asian Fusion Magazine would like to introduce to our readers Shiseido’s exclusive products created especially for Fall and Winter.

The newly introduced Shiseido Makeup Radiant Lifting Foundation SPF 17 that innovates with its new discovery, is promising to lead the makeup industry to a new level. In fact, shadows created by wrinkles and sagging – together with facial contour changes – are actually what causes the impression of aging.

Thus, after examining the properties of light-reflecting photography boards, which reflect light upward and instantly fills shadows on the face, the Radiant Lifting Foundation SPF 17 mimics this effect and delivers a youthful complexion. With these key ingredients: radiant reflecting powder, photo smoothing pearls, and radiant glow oil, the Radiant Lifting Foundation helps to illuminate shadows and make the skin look radiant, lifted and firm. Also, it delivers 12- hour coverage as well as an all-day moisturizing effect.

Created by Shiseido Artistic Director, Dick Page, Lacquer Rouge is a rich liquid lip color that leaves lips beautifully polished in just one coat. “The collection is about a speedy glamour. The simplicity of a lip gloss married to the intensity of a lipstuck, creating a deep pigment and rich color payoff, and long-lasting shine and gloss”, said Dick. With just one coat, Lacquer Rouge provides intense color and a lacquer-like finish by simultaneously adhering deep, rich pigments and a topcoat-like shine. And in fact, Lacquer Rouge helps to improve dry or rough lips with continuous application, leaving them deeply moisturized and smooth.

Using technology targeting cells in the core layer, Shiseido introduces its Bio-Performance Advanced Super Restoring Cream to reduce sagging, loss of resilience and correct deep wrinkles. This innovation improves skin’s resilience and firmness while delivering intense moisture with a superior texture. With the significant research results from exclusive dermal master cell, Shiseido discovered that cellular turnover in the skin’s dermal layer is the key to maintaining youthful skin; the Bio-Performance Advanced Super Restoring Cream, is designed from this particular perspective.

The Shiseido White Lucent Intensive Spot Targeting Serum and Anti-Dark Circles Eye Cream are also recommended for everyone who is undergoing problems from dark spots or dark circles, especially due to changes in the weather. The White Lucent Intensive Spot Targeting Serum is a superior anit-spot serum with an intensified power formulation, featuring the Multi-Action Brightening System and ME Complex, exclusively created to diminish visible stubborn dark spots in ten days and prevent future pigmentation from appearing. The Anti-Dark Circles Eye Cream is an intensive eye cream that effectively targets the two major causes of dark circles: pigmentation and poor microcirculation with New Dark Circles Diminisher technology. Almost instantly, vivid radiance appears around the eye and dark cricles are visibly reduced over time, creating a youthful look and flawless, perfectly even-toned skin.

For more information, please visit the official Shiseido website at for more information, products and store locations.


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About the Author: Rick Lin


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