CHINA AIRLINES WINS GERMAN iF DESIGN AWARDInformation provided by China Airlines
China Airlines continues to garner international accolades with its NexGen fleet designs. The Red Dot Design Award from Germany and Good Design Award from Japan are now joined by more honors from the iF Design Award in Germany. The 777-300ER Cabin Interiors, IFE GUI Design, tableware, Sky Lounge designer packaging and the VIP lounge at Terminal 1 of the Taoyuan International Airport have won five iF Design Awards representing yet another international design triumph of Taiwan’s soft power in cultural creativity.
The iF Design Award 2016 was presented in Munich on February 26th. China Airlines is the first airline from Taiwan to be featured at the iF Design Awards, receiving awards for five designs, including the NexGen 777 cabin with its persimmon wood grain finish and reading lamp that recreates the ambiance and aesthetics of an Asian scholar’s study; 777 tableware consisting of delightful Song Dynasty plates, Yuan Dynasty bowls, Qing Dynasty porcelain and high-tech landscape bowls; Sky Lounge desserts from Taiwan in golden packaging and classical red stamps that combine fashion with cultural creativity; and the NexGen VIP Lounge at Terminal 1 of Taoyuan International Airport inspired by the courtyard gardens of Jiangnan that successfully meld classical traditions with modern aesthetics.
The iF Design Award was established in 1953 and ranks alongside the Red Dot Design Award and the U.S. IDEA Award as the top three design awards in the world. There are seven categories and there were 5295 entries from more than 50 countries this year. Only around 30% of entries were awarded. The judging criteria for the iF Design Award encompasses design quality, craftsmanship, choice of materials, degree of innovation, environmental friendliness, functionality, ergonomics, operational visualization, safety, brand value and brand design.
China Airlines launched its new 777-300ER aircraft in 2014. Apart from a cabin design that fuses Asian aesthetics with modern technology, the novel in-flight experience offered to passengers has won much praise domestically and overseas. International awards to date include “Best of the Best” at the Red Dot Design Awards in Germany, a silver award from the A’Design Award & Competition in Italy, Good Design Award from Japan, Traveler Travel Leisure Awards for the 777 Family Couch from the Global Traveler in the U.S., No. 8 in Skytrax’s World’s Best Premium Economy Class Airline, as well as inclusion in the Top 10 Airport Lounges, No. 2 in the “Passenger’s Choice” Airline Brands, Top 10 Premium Business Class and Top 10 Economy Class by TheDesignAir, an international airline design review. Domestic awards include the “National Industry Innovation Award” from the Ministry of Economic Affairs, the “Golden Pin Design Award” (the top design award for in the global Chinese-speaking community), “Taiwan International Creative Design Competition” and the “Taiwan Interior Design Award (TID) – Judges’ Special Award” from the Chinese Society of Interior Designers. In related news China Airlines will begin taking delivery of its all-new Airbus A350 fleet in July, 2016. The cabin design will continue on from the NexGen design spirit with additional creative, youthful and fashionable touches that will provide passengers with a completely new travel experience.