TO BOOSTING YOUR APARTMENT SALES
By Niki Cheng
The location of your apartment couldn’t be more ideal – It’s near the subway, has a grocery store a few blocks away, and has amazing light that isn’t obstructed by the view of another apartment building. The amenities are everything! its just not being sold at the price you want! Check out these tips of the trade that will get buyers bidding competitively on your apartment sales.
Stick to the Basics
Pick a generic theme that is warm and inviting- so much so that clients feel like it is a space ready to be moved into. With so many decisions to be made, pros and cons to be weighed when looking for apartment, it is better not to over stimulate the viewer with too much color, and patterns.
Neutrals are always a good option when thinking about a color palette. However, it can also be slightly dull. Add more character to the space by making use of accessories in trendy colors and textures. This way, colors don’t visually overwhelm, but instead adds a level of interest to the space.
Accentuate Architectural Elements
Your apartment has a beautiful exposed brick wall and vintage crown molding. Don’t hide these features by crowding it with furniture. Instead make use of your staging period to demonstrate how viewers can accentuate these features in a creative but functional way.
Niki also sits down for an Interview with Helen Lee, Sales director
at The Grand at Sky View Parc
About The Grand Skyview Parc
The Grand is a 448 unit luxury condominium in the heart of vibrant downtown Flushing. It offers buyers the option of spacious studious, 1-2-and 3 bedrooms.
Q: How long have you been in the real estate industry?
A:This is my 9th year in real estate. I am currently the director of sales at The Grand at Sky View Parc.
Q: How many units do you stage for a project?
A: For small developments, we usually stage 1-2 units. The Grand at Sky View Parc is a very large development consisting of three buildings totaling 734 units. We have many great layouts we want to showcase, thus we have staged 10 different units from 1BR to 4BR.
Q: Why did you pick Calligaris as one of the brands when it came to staging one of the units?
A: We wanted a brand that shared similar characteristics with our development. We spoke with many different brands and also visited their showroom. Calligaris offered quality finishes which definitely stood out. We liked the modern design with an elegant touch and felt that it was very compatible with The Grand’s luxury living concept.
Q: How does staging help you in selling the units?
A: Most buyers don’t have a vision when they step into an empty apartment. We don’t just want a staged unit, we want to build a vision of the perfect home so that the buyer can imagine living in it.
The unit furnished by Calligaris is done beautifully, every piece is cohesive and speaks to each other. It was sold soon after it was furnished to a buyer who lives out of state. She was looking for a second home as she comes to New York for business often. She said this is exactly how she pictured her second home to be. It was spot on and she loved it!
Q: What do you see in Calligaris compared with other brands?
A: Besides the quality of the furniture, customer service is also very important. Many owners at The Grand ask for specific pieces and brands. They also like Italian made furniture. We always point them towards Calligaris and Safavieh showrooms respectively, as we know these brands provide quality services and offer a great selection of products. Compared to the sales associates at Safavieh, Pettie Chong and her design team at Calligaris also speak Chinese and provide private consultation to owners at The Grand. Unit owners at The Grand often speak of the pleasant experience they receive at Calligaris and mention that they always feel like VIP’s!