Taiwan Tourism introduces its 2019 travel initiative “Town Roaming Year”at the New York Times Travel Show

The 2019 New York Times Travel Show took place Jan. 25 – 27, at the Jacob K. Javits Center in New York City.  Hundreds of visitors checked out the Taiwan Tourism booth where they could find all the information needed to help plan their visit to Taiwan in 2019.

It was a very exciting booth with colorful live performances, paper lantern craft displays, and a Taiwanese cultural tea ceremony.  The most exciting was the raffle drawing for 2 round-trip tickets provided by EVA Air and China Airlines.

2019 has been designated at the “Town Roaming Year”.  The Taiwan Tourism Bureau introduced 30 classic towns, 10 guest towns and 4 international slow cities with the theme of “Exploring Taiwan’s Multiculturalism”.  Each town has different local cultures, landscapes, food and activities.  The goal of Taiwan Tourism’s “Town Roaming Year” is to promote the rich and diverse style of the selected towns, and to attract more international visitors to Taiwan.

“Small towns have many stories; they are full of happiness and joy. If you come to a small town, you will definitely harvest a lot…” These are the lyrics from a classic song “Small Town Story” sung by the famous late Taiwanese singer Teresa Teng. Even though Teresa Teng first recorded it in 1978, it remains popular among Taiwanese people as well Chinese-speakers worldwide to this day and is still widely sung by many people. The lyrics convey the charm and human touch of small towns. It’s often said that Taiwan’s most beautiful scenery is its people, and that includes the most precious elements of humanity – friendship, warmth and kindness. And you can best find these wonderful traits of Taiwanese people in Taiwan’s small towns.

That’s why this year we are promoting Taiwan’s small towns. Taiwan has 368 districts, townships, and small cities and counties, with rich and diverse cultural history, cultural landscapes, and recreational resources, which are perfect for developing the tourism industry. Taiwan’s cabinet, the Executive Yuan, has designated 2019 as the “First Year of Taiwan’s Local Community Revival.” The Tourism Bureau therefore plans to make small towns the focus of its tourism promotion campaign in 2019. We have selected towns with sightseeing and tourism characteristics, including: classic towns of various counties and cities in Taiwan, as well as theme towns recommended by various ministries in Taiwan, such as Hakka towns, indigenous tribal villages, and towns certified as slow-paced cities by Cittaslow International, as targets to promote Taiwan’s small town tourism characteristics.

It is once again time to polish Taiwan’s tourism brand and market it internationally by letting everyone gain an in-depth experience of Taiwan’s unique folk customs and ecological attractions, through industry integration, product packaging, publicity and marketing.

This year, Taiwan Tourism is especially calling on young people to recommend small town roaming experiences, strengthen community publicity, and help create a local town tourism brand for Taiwan.  Through the youths’ participation and Taiwanese towns’ social involvement as well as the use of digital technology marketing, the goal is to display small towns’ tourism atmosphere and show the local characteristics of Taiwan’s towns and villages, helping to balance regional development and improve the revisit rate and consumption by domestic and foreign tourists.

Highlights  for visitors in 2019 include the Taichung Flower Expo, Pingtung Dapeng Bay Taiwan Lantern Festival, “Baodao Midsummer Festival,” “Taiwan Cycling Festival” and “Hot Spring and Fine Cuisine Carnival” will be combined with modern technology and classic town elements. 


Foreign visitors and Taiwanese travelers alike can enjoy the great experiences in Taiwan. Friends from all over the world are encouraged and welcome to travel to Taiwan and visit its small towns. You will surely find a completely different Taiwan and a new travel experience!

Director Wen of the New York Office of the Taiwan Tourism Bureau, said that there are special theme activities in Taiwan for the four seasons: the Taiwan Lantern Festival in spring (2/19-3/3 in Pingtung this year), the Midsummer Festival in the summer, the Taiwan Bicycle Festival in the autumn, and the winter season which is perfect to enjoy the hot springs.  The different towns in the north, south and east and the outlying islands also show their unique charm with rich local characteristics and humanities.

For more information about Taiwan tourism, please visit http://go2taiwan.net.