The Tourism Bureau’s New York Office celebrates its 40th anniversary
Posted Joint Heart Short Movie Make Friends with the World
The Taiwan Tourism Bureau’s New York Office held its 40th Anniversary Celebration and Joint Heart Video Announcement on Monday, April 2nd. The conference reviewed the results of its past work and released a short documentary showcasing the activities of the Transoceanic Love Activity held at the end of last year, which extended Taiwan’s enthusiastic hand again to welcome international visitors to Taiwan.
Since its establishment in 1978, the New York Office of the Tourism Bureau of the Ministry of Transport has successfully worked with the Taipei Economic and Cultural Office in New York. It has held many popular publicity and promotion activities, partnering with the Macy’s Thanksgiving Day parade, Times Square mega-billboard advertising, Grand Central Station celebrates Taiwan Day, the Mets host Taiwan Day at Citifield in Flushing, and the Annual New York Times Travel Show at the Javits Center.
The number of visits to the United States rose from 152,775 in 1978 to 561,365, a growth of 267%. The number of visits to Taiwan rose from 12,739 in 1978 to 117,687, an increase of 824%.
The Director of the Tourism Bureau of the Ministry of Transport, Zhou Yonghui, promised to celebrate the 40th anniversary of the Transoceanic Movement: “Taiwan, like a cruise ship with oceans, has only good memories for its tourists!
In 1978, we chose to open an office in New York City. Time has swiftly flew by these past 40 years. We have not only become a destination for foreign travel services, but also a kind of home away from home for Taiwanese foreigners. In 2018, New York is the axis of Taiwan, creating a series of travel tracks in the Earth’s orbit, full of imagination for the global traveler on the Gulf Islands.
Xu Weiwen, ambassador to the Taipei Economic and Cultural Office in New York, said: “The 40th anniversary, this historic moment, in addition to displaying the results of past work, is also a good opportunity to go before the next stage and examine it internally. All government departments are actively strengthening international publicity so that more people are able to understand Taiwan. We should continue to work together with all segments to keep up with the times and adjust our promotion strategy appropriately so that Taiwan can maintain its standing in the international community.”
According to Claire Wen director of the Tourism Bureau’s New York office, “The office has been established for 40 years, and our strategy of publicity and promotion has changed over time. However, what has remained unchanged is Taiwan’s friendliness, enthusiasm and the desire to be friends with the world. Going forward, we will continue to use the “Tourism 2020-Taiwanese Sustainable Tourism Development Strategy”, as the guideline for international promotion, use multi-channel marketing to expand our customer base, and deepen the use of smart technologies for precision marketing to bring the beauty of Taiwan to more international travelers through the stage of the world of New York.”
In order to provide better and richer international tourist journeys, the Tourism Bureau of the Ministry of Transport has been promoting the “2018 Gulf Tourism Year” this year, branding “Exploring Taiwan Island” as its activity brand, and planning a number of special activities for the four seasons related to marine tourism.
For more Taiwan sightseeing information, please visit the Taiwan Tourism America Region Facebook Fan Group (www.facebook.com/TourTaiwan/) and the North American Tourism Information Website (go2taiwan.net).