Time for Taiwan–New York’s Double-Decker Tour Bus Campaign

By Helen Yang

“It’s Time for Taiwan” Double-Decker buses have departed around NYC! The buses will travel to popular attractions in Manhattan, from June 18th to Sep. 26th which will bring more awareness for Taiwan, and encourage the public and international tourists to visit Taiwan.

The main theme and design of the Double- Decker Bus is the “Core of Culture”. Within the core of Taiwan culture is “Temple Festival” from which “Eight Infernal Generals”. They are selected as the most iconic figures to promote tourism. According to Thomas Chang, Director of Tourism Bureau of New York, “Manhattan is a world-famous tourist destination, attracting over 50 million worldwide visitors each year. It’s crucial that we target this audience by having continuous advertising messages in front of them. The double-decker bus billboard concept gave us the perfect opportunity to showcase Taiwan and invite travelers to visit our beautiful island.” The campaign is also expected to bring awareness of Taiwan’s unique temple festival and intrigue more travelers.