Top Asian Designers—Luo Zheng

Under the creative direction of award winning designer Luo Zheng, Om­niaLuo, a top Chinese fashion line popular among professional, white-collar and fashionable women, takes a leap with her Spring/Summer Collection themed Beauty Blossoms at the New York Fashion Week. Using rose pastels, daisy hues, plum tints, and semi-transparent, gradient blacks, spring comes to life for the dames. Silks also flour­ish in this collection, even for office-fitting ensembles, juxtapos­ing a soft feel to hard looks.

As one of the few known Chinese design brands known outside of China, designer Luo Zheng once again leads the show with a sense of honor and responsibility. As an emerg­ing China-based com­pany in Shenzhen, OmniaLuo is not only a fashion line, but engaged in the business of the designing, developing, branding, and marketing of fashion.

A growing luxury market in China, her­alded by Asia’s economic capital Hong Kong, has helped launch dozens of lines and brands, but respect for intellectual and creative property has only recently emerged as an important issue in the Mainland. As contem­porary Chinese art and design take off with economic growth, more innovators have been itching to build their empires, Luo Zheng’s is such a story.

Luo Zheng had been interested in the making of clothes as a kid. At age 10, she de­signed and made her first dress for her own birthday party. Years later, Zheng’s style reflects her strong personality as a successfully creative busi­ness woman. Her line of female apparel embod­ies the elegance, femininity, and sophistication for China’s rapidly growing class of urban, affluent and tasteful fe­male profession­als. Luo Zheng cast her creative eye in empathy to this group, build­ing on an idea that beauty is intellectual and emotional. Her clothes, similarly, are dedicated to the image of womanly beauty that is noble, elegant, and sexy.

Luo Zheng has been recognized numerous times domestically and interna­tionally for her work. From being named various times as Top Designer in China by fashion associations, to the “Outstanding Fashion Designer in Asian World” by Moet & Chandon of Louis Vuitton, Luo Zheng seeks beyond official praise. Right now, OmniaLuo has a retail presence of more than 250 stores in China with plans of expansion and more international clientele relationships. Luo Zheng is in the poised position to compete for China on the international stage, paving her way to a bigger and brighter stage.


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About the Author: Rick Lin


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