Under the creative direction of award winning designer Luo Zheng, OmniaLuo, a top Chinese fashion line popular among professional, white-collar and fashionable women, takes a leap with her Spring/Summer Collection themed Beauty Blossoms at the New York Fashion Week. Using rose pastels, daisy hues, plum tints, and semi-transparent, gradient blacks, spring comes to life for the dames. Silks also flourish in this collection, even for office-fitting ensembles, juxtaposing a soft feel to hard looks.
As one of the few known Chinese design brands known outside of China, designer Luo Zheng once again leads the show with a sense of honor and responsibility. As an emerging China-based company in Shenzhen, OmniaLuo is not only a fashion line, but engaged in the business of the designing, developing, branding, and marketing of fashion.
A growing luxury market in China, heralded by Asia’s economic capital Hong Kong, has helped launch dozens of lines and brands, but respect for intellectual and creative property has only recently emerged as an important issue in the Mainland. As contemporary Chinese art and design take off with economic growth, more innovators have been itching to build their empires, Luo Zheng’s is such a story.
Luo Zheng had been interested in the making of clothes as a kid. At age 10, she designed and made her first dress for her own birthday party. Years later, Zheng’s style reflects her strong personality as a successfully creative business woman. Her line of female apparel embodies the elegance, femininity, and sophistication for China’s rapidly growing class of urban, affluent and tasteful female professionals. Luo Zheng cast her creative eye in empathy to this group, building on an idea that beauty is intellectual and emotional. Her clothes, similarly, are dedicated to the image of womanly beauty that is noble, elegant, and sexy.
Luo Zheng has been recognized numerous times domestically and internationally for her work. From being named various times as Top Designer in China by fashion associations, to the “Outstanding Fashion Designer in Asian World” by Moet & Chandon of Louis Vuitton, Luo Zheng seeks beyond official praise. Right now, OmniaLuo has a retail presence of more than 250 stores in China with plans of expansion and more international clientele relationships. Luo Zheng is in the poised position to compete for China on the international stage, paving her way to a bigger and brighter stage.