TOURNEAU Celebrates 115th Anniversary with a new store at Bryant Park!


Celebrates 115th Anniversary with a new store at Bryant Park!

By Henry T.

 Tourneau Bryant Park-3

New Yorkers need no introduction to Tourneau – the largest authorized retailer and innovator of luxury timepieces in the United States, whose legacy began as a family-owned watch business in Western Europe. The first Manhattan flagship store that opened on Madison Avenue became an immediate success; as a result, a second location took root near Penn Station in 1940. Later, as the brand expanded, the Tourneau TimeMachine, an advanced, multi-level watch superstore on 57th Street in New York City held the Guinness World Record for some years until Tourneau outdid itself with the ‘World’s Largest Watch Store’ opened in Las Vegas in 2005. Today, there are some 30 Tourneau stores nationwide which serves over 4 million visitors annually.

Tourneau Bryant Park-1

At the first signs of Spring 2015, Tourneau marked its 115th anniversary with a ribbon cutting ceremony and reception at its brand new store at 3 Bryant Park. Notable personalities such as TONY award winning star Jefferson Mays, Bryant Park Corporation Executive Director Dan Biederman, Tourneau CEO Ira Melnitsky, and Tourneau Senior Vice President of Retail Larry Barkley attended the event at the 3,330-square-foot shop space that brings together over 17 premier watch brands. The shop features specialized boutiques for Rolex, Cartier, Jaeger-LeCoultre, Panerai, IWC, Breitling, Tudor and Longines, among others. There are also recognizable brand names such as Franck Muller, Glashütte Original, Bell and Ross, Devon, Bucherer, Nomos, Frederique Constant, Hamilton, Ball Watch, Casio, and of course, Tourneau’s own watch brand, TNY and its Certified Pre-Owned timepiece collection.

Tourneau Bryant Park 2

‘We are proud to mark our 115th anniversary with a new location in Manhattan, Tourneau’s hometown,’ said Ira Melnitsky, CEO of Tourneau. ‘We are excited to showcase our valued brand partners’ timepieces in a newly-designed contemporary retail environment, which is a model for the look of all Tourneau stores nationwide in the coming years.’

Besides its reputation of offering an extensive selection coupled with unparalleled customer service, Tourneau also leaves its inheritance to the community with its recently launched Watch maker Program, an eight week vocational course that teaches underprivileged students in New York City the art of watchmaking and repair. Involved and partaking in New York City’s cultural vibrancy, Tourneau Bryant Park is offering a special gift with purchase promotion; beginning March 16th, the store’s customers who make purchases over $3000 will receive two tickets to A Gentleman’s Guide to Love & Murder playing on Broadway.

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Visit Tourneau at 3 Bryant Park, New York (at the corner of 6th Ave and 42nd Street), or go to for m¬ore information.