– Brings Asian Fashion to New Yorkers & USA

By Shu Min Xu

Having traveled Asia, I always thought East Asia was fashion forward, especially Hong Kong and Japan. In recent years, East Asia has begun to look to South Korea and Japan for all of their beauty and fashion trends. Korean and Japanese pop groups rule the radio waves and music television and so do their style and flare. I had always gone to to pick up the latest Mando-pop music, TV series, manga, and electronics, and when they launched, I was equally eager to enjoy the accessibility to East Asian fashion and beauty products. From tees to cute blouses, jeans to adorable jumpers,’s shop provides every level of fashionista the tools to look your best. provides more than just the hottest designer labels and great discounts on favorite beauty brands. Ask Nikki! is a section of YesStyle blog where consumers can ask YesStyle’s resident fashion guru. One of her latest blogs answers a first-time intern’s question about how to dress professionally while still being able to express her fun personality. Per the website, Nikki’s closet features “an eclectic mix of bargain and high-street finds, but she also loves her jeans and white shirts”. Nikki offers great advice on fashion with pictures to help all of the visual learners out there. With easily available archives, there are volumes of fashion advice for everyone who wants a little help to become more fashion forward. I stand behind her motto: “Love your body and never apologize for who you are.” To read more about how to dress in the office without losing your sense of style, check out

In Addition to Ask Nikki!, there are articles about Trend & Style, The Beauty Blog, Celebrity Style, D. I. Y., Street Photography, Lifestyle, and PeopleStyle. Trend & Style provides the edgiest of us fashionistas with the newest inspirations from video games to travel. Looking for how to do everyday make-up Korean Style or the latest beauty/make-up trends, then The Beauty Blog will satisfy your thirst for all things colorful. Celebrity Style gives you a window into the world of Asian and American celebrity style like how to rock the retro acid wash like Lady Gaga.

For those more industrious fashionistas, the D. I. Y. (Do-It-Yourself) blog brings you all of the latest trends to create personalized accessories that express your creativity. From dip-dyed braided rope bracelets to furry animal scoods [snood (circle scarf) + hoodie = scood], you can learn to make the hottest trends yourself. Street Photography takes you around to the world’s bustling metropolises to capture the birth of a fashion trend. You can see what your contemporaries are wearing in Taipei, Hong Kong, Seoul, or Tokyo. Lifestyle brings you contests to win tickets to music festivals, movie premieres, and all things that make life fun. PeopleStyle provides you all of the latest thoughts from the movers and shakers of the Asian fashion industry. is the go-to spot for all trends in the US, go to Follow on Twitter and Facebook, too.