Article & Photographs by: Jason Jaskot


We would definitely say the owners of Yum Yum got it right. What started as a 20 seat restaurant in 1998, has blossomed into a small empire, adding two more restaurants on the same Manhattan block in the very heart of Hell’s Kitchen ( 9th Avenue & 46th Street). There’s Yum Yum, Yum Yum Too, and Yum Yum 3.  All feature excellent, beautifully presented Thai food in a warm, friendly atmosphere.  While each restaurant is a little different, the menus do share some items; such as their duck spring roll, a slice of which is possibly the tastiest mouthful of food in the Big Apple.

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Each Yum Yum has it’s own focus though, and Yum Yum 3, the Yum Yum Noodle House, has a recently revamped menu featuring new noodle dishes, appetizers and cocktails. It’s all Bangkok comfort food, but lovingly presented and elegantly plated. The appetizer selection features crab Rangoon, tiny little puffs filled with cheese and crab, and an amazingly tender beef kabob, which has none of the fatty, chewy bites found on standard Chinese menus.

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The real stars of the menu are the new entrees, a nice mix of noodle and rice dishes. The noodle bowls, including an ultra-spicy Tom Yung soup, are all delicious and absolutely loaded with noodles.  If we had to name their signature dish, it would have to be Khao Moo Dang, a pork and rice plate that’s not common among NYC Thai restaurants.  Red-tinged pork sits atop a mound of rice, surrounded by hard-boiled eggs and cucumber, accompanied by a side of the most delicious and delicately spiced chicken broth you’re likely to find anywhere.

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There’s also a Singapore-inspired cocktail menu, featured in their new happy hour specials. And with every cocktail paired with a complimentary appetizer from 5 pm to 1 am. Yum Yum is the perfect place to end your day, and begin a great evening.  Having a convenient location close to many Broadway theaters, any of the Yum Yum’s are a great after-theater choice.



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